About Us
Conservation built around the land.
Natural Resources Conservancy is a national nonprofit land trust working across the country to protect natural resources through conservation strategies tailored to the land and the people connected to it.
Our Mission
We create lasting conservation through innovative partnerships nationwide.
Our vision
A future where conservation and responsible development work together to create lasting value for people, communities, and the land.
Our values
Collaboration
We listen first and build practical conservation solutions through responsive, trusted partnerships with landowners, communities, organizations, and industry.
Innovation
We pursue new ideas, technologies, and approaches that strengthen conservation and raise industry standards.
Stewardship
We care for land, natural resources, and relationships with respect and a long-term perspective.
Practicality
We turn conservation goals into clear, achievable, and lasting results. We combine ambition with common-sense solutions that partners can understand and implement.
Excellence
We bring diligence, expertise, and high standards to every project, acting professionally and transparently.
Why it matters
Why land conservation matters.
Protecting land does more than preserve a view. Forests, prairies, and wetlands clean the air, help soften the impact of extreme weather, support crop pollination, and give wildlife a place to live. When landowners choose to conserve their property, they help protect the natural systems we all depend on.
Who we are
National Conservation. Oklahoma Roots.
Headquartered in Tulsa, Oklahoma, Natural Resources Conservancy works with landowners, developers, and communities across the country to protect the landscapes that matter most. We provide innovative conservation solutions that preserve natural resources, strengthen communities, and create lasting legacies.
Our clients work directly with our team from planning through perpetual stewardship, ensuring every project receives the attention and expertise it deserves.
Meet our team
The people behind our work.
Robert Gregory
CEO
Robert founded NRC and serves as CEO. He previously founded the Compatible Lands Foundation and Land Legacy, Oklahoma’s first statewide land trust, and held roles at the Trust for Public Land and The Nature Conservancy. He holds a bachelor’s in economics and an MBA from Oklahoma State University.
Danny Williams
Co-Founder and Director of Business Development
Danny co-founded NRC with Robert Gregory in 2021. He has worked in business management and creative consulting for more than 20 years. His interest in conservation grew after helping host a national conservation workshop in Tulsa in 2019.
Abigail Hoffman
COO
Abby joined NRC in December 2021. Her career has focused on serving Oklahoma communities through Teach for America, Tulsa Area United Way, Reading Partners, and AmeriCorps. She holds a bachelor’s in Human Services from Western Washington University and a master’s in Public Administration from the University of Oklahoma.
Brent Fry
CFO
Brent joined NRC in June 2025 to serve the non-profit community. His career spans more than twenty years in public accounting, including seven as a firm partner specializing in audit and tax. He holds degrees in accounting and business administration from the University of Kansas.
Trevor Moore
Director of Conservation Stewardship
Trevor Moore serves as the Director of Conservation Stewardship at NRC and as CEO of ORBO Systems through Conservation Enterprises. Since joining NRC in 2021, Trevor has led the development of its monitoring initiatives and technology. Previously, he served as Executive Director of Watershed Hospitality. He holds a BM from Northeastern State University and an MMA from the University of Denver.
Joe Knott
Military Liaison
Joe serves as NRC’s Military Liaison following a 33-year Army career, retiring as a lieutenant colonel. He led the Army Compatible Use Buffer program, helping conserve more than 70,000 acres, and went on to serve as Executive Director of Compatible Lands Foundation. Joe holds a master’s degree in Environmental Management and Energy Resources Policy.
Linda Hon
Executive Assistant
Linda joined NRC in January 2023 to support conservation efforts that protect the nation’s natural resources. She previously spent 35 years teaching in both private and public schools. Linda holds bachelor’s and master’s degrees in School Administration from Oral Roberts University.
Jim D. Marshall
Project Manager
Jim previously worked with Robert and Danny at the Compatible Lands Foundation, setting up conservation buffer zones next to U.S. Army and Reserve installations including Fort Campbell and Camp Shelby. His background includes banking and the oil industry. He holds a Finance degree from Oklahoma State University.
Who we work with
Collaborative Partners and Industry Allies
NRC partners with organizations across conservation, development, technology, and land management to develop practical solutions for protecting natural resources.
Through initiatives such as Conservation First, we bring conservation into the conversation earlier, helping identify opportunities, address impacts, and build conservation into projects from the start.
We also collaborate on mitigation, restoration, stewardship, and monitoring. Partners like ORBO provide the remote monitoring technology we use to check every easement each year.
Get in touch
Ready to protect your land?
We work with landowners across the U.S. on permanent land protection. Send us a note or give us a call.